YouTube’s New AI Search Carousel Is Changing How We Discover Videos — Here’s What You Need to Know You know that moment when you type something like “best cafés in Paris” into YouTube, and you’re buried under a flood of random vlogs, listicles, and unrelated reviews? Yeah, we’ve all been there. But that chaotic hunt for the right video might soon be a thing of the past. YouTube just rolled out an AI-powered search carousel — and it’s not just another shiny feature. It’s a smart, intuitive, and (honestly) much-needed step forward that could completely change how we search for and interact with video content. Let me break it down — not like a press release, but like someone who geeks out about this stuff and actually uses YouTube every day. --- What Is YouTube’s AI Search Carousel? In simple terms: YouTube now shows an AI-generated video carousel when you search for things like: Travel recommendations Local activities and attractions Shopping inspirati...
How I’m Really Using AI in My Ads (And What No One Tells You) Let me be honest with you. When I first heard about AI being used in advertising, I rolled my eyes. Great, another shiny tech thing everyone’s pretending to understand. I was already juggling too many tools, too many platforms, too many metrics. The last thing I wanted was another “must-have” to add to the pile. But curiosity got the better of me. And I’ll tell you what—it didn’t just change how I run ads. It changed how I think about marketing altogether. Here’s how it all happened. No hype. No jargon. Just me, figuring things out as I go. The Day I Gave AI a Chance (Spoiler: It Wasn’t Perfect) It started with a late night and a totally dead campaign. I’d spent hours writing what I thought was solid ad copy. I picked the perfect image. I ran the ad... and crickets. Zero engagement. Barely any clicks. I was frustrated, tired, and pretty close to giving up on it. So I opened up one of...